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Article
Start Conversations Rather Than Give Sales Pitches
As I've explained previously, telephone cold-calling is dead, a victim of the smartphone and voice mail. While there are still companies that cold-call, the success rate has... Read more
Article
17 Cheap or Free Marketing Ideas
by Kathy Yakal, Buzz up! on Yahoo!
In this economy, you need all the help you can get to ensure that your business is noticed amid all the noise. Marketing is the key, but which... Read more
Article
How To Make Digital Marketing Excel For Your Startup
Too many entrepreneurs still believe that “if we build it, they will come.” With today’s overload of information from digital as well as conventional sources, even the best new... Read more
Article
Top 8 Marketing Trends That Will Define 2017
Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.
At its core, marketing is a form of... Read more
Article
10 Steps for Creating an Effective LinkedIn Profile
Many people still think of LinkedIn as an online CV, but after launching nearly 13 years ago, it’s developed into the go-to professional network.
Whether you’re self-employed and... Read more
Article
5 Steps to Building a Personal Brand (and Why You Need One)
People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates... Read more
Article
Pricing Strategy: Appeal to the Heart, Then the Brain
One of the biggest mistakes many make in marketing (myself included) is looking at pricing as an analytical exercise. Often pricing strategies are decided by creating a... Read more
Article
3 Common Credit Mistakes New Business Owners Make
Starting a business can come with a lot of unknowns and many business owners spend their first few months learning from their mistakes. But when it comes to building business... Read more
Article
Adam Grant: The surprising habits of original thinkers
How do creative people come up with great ideas?
Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the... Read more
Article
Five Ways to Maximize Your Word-of-Mouth Marketing
Finding a budget for marketing can be challenging and overwhelming, especially as a small business with limited funds. That's why, according to a study by Verizon and Small... Read more
Article
Why You Should Invest in Video Marketing to Grow Your Business
In the rapidly evolving landscape of marketing, businesses are constantly required to come up with improved ways to promote themselves and attract valuable leads. The rising... Read more
Article
IRS Summertime Tax Tips 2016-18
Five Tips for Starting a Business
Understanding your tax obligation is one key to business success. When you start a business, you need to know about income taxes, payroll taxes... Read more