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Here you'll find useful articles that can help you improve or start a business. Begin browsing our numerous topics, or use the search bar to find exactly what you are looking for. 

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Start Conversations Rather Than Give Sales Pitches

As I've explained previously, telephone cold-calling is dead, a victim of the smartphone and voice mail. While there are still companies that cold-call, the success rate has... Read more
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17 Cheap or Free Marketing Ideas

by Kathy Yakal, Buzz up! on Yahoo! In this economy, you need all the help you can get to ensure that your business is noticed amid all the noise. Marketing is the key, but which... Read more
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How To Make Digital Marketing Excel For Your Startup

Too many entrepreneurs still believe that “if we build it, they will come.” With today’s overload of information from digital as well as conventional sources, even the best new... Read more
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Top 8 Marketing Trends That Will Define 2017

Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content. At its core, marketing is a form of... Read more
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10 Steps for Creating an Effective LinkedIn Profile

Many people still think of LinkedIn as an online CV, but after launching nearly 13 years ago, it’s developed into the go-to professional network. Whether you’re self-employed and... Read more
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5 Steps to Building a Personal Brand (and Why You Need One)

People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates... Read more
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Pricing Strategy: Appeal to the Heart, Then the Brain

One of the biggest mistakes many make in marketing (myself included) is looking at pricing as an analytical exercise.  Often pricing strategies are decided by creating a... Read more
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3 Common Credit Mistakes New Business Owners Make

Starting a business can come with a lot of unknowns and many business owners spend their first few months learning from their mistakes. But when it comes to building business... Read more
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Adam Grant: The surprising habits of original thinkers

How do creative people come up with great ideas? Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the... Read more
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Five Ways to Maximize Your Word-of-Mouth Marketing

Finding a budget for marketing can be challenging and overwhelming, especially as a small business with limited funds. That's why, according to a study by Verizon and Small... Read more
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Why You Should Invest in Video Marketing to Grow Your Business

In the rapidly evolving landscape of marketing, businesses are constantly required to come up with improved ways to promote themselves and attract valuable leads. The rising... Read more
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IRS Summertime Tax Tips 2016-18

Five Tips for Starting a Business Understanding your tax obligation is one key to business success. When you start a business, you need to know about income taxes, payroll taxes... Read more

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