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Here you'll find useful articles that can help you improve or start a business. Begin browsing our numerous topics, or use the search bar to find exactly what you are looking for. 

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Start Conversations Rather Than Give Sales Pitches

Article Language: English
As I've explained previously, telephone cold-calling is dead, a victim of the smartphone and voice mail. While there are still companies that cold-call, the success rate has... Read more
Article

17 Cheap or Free Marketing Ideas

Article Language: English
by Kathy Yakal, Buzz up! on Yahoo! In this economy, you need all the help you can get to ensure that your business is noticed amid all the noise. Marketing is the key, but which... Read more
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How To Make Digital Marketing Excel For Your Startup

Article Language: English
Too many entrepreneurs still believe that “if we build it, they will come.” With today’s overload of information from digital as well as conventional sources, even the best new... Read more
Article

Top 8 Marketing Trends That Will Define 2017

Article Language: English
Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content. At its core, marketing is a form of... Read more
Article

10 Steps for Creating an Effective LinkedIn Profile

Article Language: English
Many people still think of LinkedIn as an online CV, but after launching nearly 13 years ago, it’s developed into the go-to professional network. Whether you’re self-employed and... Read more
Article

5 Steps to Building a Personal Brand (and Why You Need One)

Article Language: English
People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates... Read more
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Pricing Strategy: Appeal to the Heart, Then the Brain

Article Language: English
One of the biggest mistakes many make in marketing (myself included) is looking at pricing as an analytical exercise.  Often pricing strategies are decided by creating a... Read more
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3 Common Credit Mistakes New Business Owners Make

Article Language: English
Starting a business can come with a lot of unknowns and many business owners spend their first few months learning from their mistakes. But when it comes to building business... Read more
Article

Adam Grant: The surprising habits of original thinkers

Article Language: English
How do creative people come up with great ideas? Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the... Read more
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Five Ways to Maximize Your Word-of-Mouth Marketing

Article Language: English
Finding a budget for marketing can be challenging and overwhelming, especially as a small business with limited funds. That's why, according to a study by Verizon and Small... Read more
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Why You Should Invest in Video Marketing to Grow Your Business

Article Language: English
In the rapidly evolving landscape of marketing, businesses are constantly required to come up with improved ways to promote themselves and attract valuable leads. The rising... Read more
Article

IRS Summertime Tax Tips 2016-18

Article Language: English
Five Tips for Starting a Business Understanding your tax obligation is one key to business success. When you start a business, you need to know about income taxes, payroll taxes... Read more

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