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Article
3 Ways Social Video Marketing Can Propel Your Brand
Article Language: English
Social video marketing plays on the most important aspects of basic human nature: the art of storytelling. Where viral videos are all about numbers, social videos are all about... Read more
Article
Busting 5 Myths About Small-Business Lending
Article Language: English
Like your mother and your high school history teacher likely told you over and over again, you can’t believe everything you read on the Internet.
With the growing accessibility of... Read more
Article
What's the Difference Between Business Casual and Smart Casual?
Article Language: English
If you think black tie means Chucks with a tux, you’re doing it all wrong. Or are you? Deciding what to wear when to which event -- so you don’t end up looking clueless -- can be... Read more
Article
6 Ways to Build a Rabid Following on Social Media
Article Language: English
The days of build it and they will come are behind us. Content is king and all businesses, whether they like it or not, are in the content business. The smart companies know this... Read more
Article
10 Options for Hosting Your Startup Website
Article Language: English
As a startup, you are most likely counting your pennies as you read this. Funds only go so far, so your startup website needs to be near the top of the list when you're... Read more
Article
Hack PR for Your Startup With These 5 Tools
Article Language: English
Apparently, you can hack anything these days. I just read an article that taught me 9 Hacks to Making a Sandwich Faster. (Don’t ask why I read it, it just sucked me in. Plus, who... Read more
Article
Informational Interviews: The Power of a Cup of Coffee
Article Language: English
Networking. For the daring and outgoing, the thought may conjure visions of conference cocktail parties and evoke a sense of adventure or the possibility of an exciting... Read more
Article
A Basic Guide to Exporting
Article Language: English
For American companies, exporting makes more sense now than ever before. Exporting has become a lot easier for companies of every size, including small and medium-sized businesses... Read more
Article
Before You Launch Your Kickstarter Campaign Do These 6 Things
Article Language: English
You’ve identified the platform for your crowdfunding project and can’t wait to get your business, idea, products or services out there -- but not so fast. There’s a great benefit... Read more
Article
You Don't Create Your Company's Brand -- You Discover It
Article Language: English
Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes out of every hour of television programming... Read more
Article
Why Small Business Is Personal -- Not Local
Article Language: English
Have you heard the idea that your thoughts become the words you speak? Then those words become beliefs, then actions, habits, character and ultimately, your destiny?
It's true.... Read more
Article
6 Core Principles of Star Brands
Article Language: English
“Tell me your name and your favorite brand.”
I ask my students this same question every year on the first day of my class in the Master’s in Branding program at the School of... Read more