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Article
5 Steps to Building a Personal Brand (and Why You Need One)
People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates... Read more
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Pricing Strategy: Appeal to the Heart, Then the Brain
One of the biggest mistakes many make in marketing (myself included) is looking at pricing as an analytical exercise. Often pricing strategies are decided by creating a... Read more
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3 Common Credit Mistakes New Business Owners Make
Starting a business can come with a lot of unknowns and many business owners spend their first few months learning from their mistakes. But when it comes to building business... Read more
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Adam Grant: The surprising habits of original thinkers
How do creative people come up with great ideas?
Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the... Read more
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Five Ways to Maximize Your Word-of-Mouth Marketing
Finding a budget for marketing can be challenging and overwhelming, especially as a small business with limited funds. That's why, according to a study by Verizon and Small... Read more
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Why You Should Invest in Video Marketing to Grow Your Business
In the rapidly evolving landscape of marketing, businesses are constantly required to come up with improved ways to promote themselves and attract valuable leads. The rising... Read more
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IRS Summertime Tax Tips 2016-18
Five Tips for Starting a Business
Understanding your tax obligation is one key to business success. When you start a business, you need to know about income taxes, payroll taxes... Read more
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7 brilliant ways to start any presentation
When you speak in front of an audience, you have about a minute to capture people's attention, establish credibility, orient them to a topic, and motivate them to listen, says... Read more
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25 Companies That Are Determined to Help Women Succeed
Devishobha Chandramouli recently came to me with a clear cut problem in business: Women face systemic social and financial challenges while starting a business. Rather than just... Read more
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7 Actionable Steps to Craft a Lean Business Model
Having big dreams -- like running your own business or turning your idea into a company that can change the world -- is pretty ambitious. And it's only possible if you build your... Read more
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The Best Social Media Marketing Tips for Your Specialty Food Business
In Start Your Own Specialty Food Business, the Staff of Entrepreneur Media Inc. explain how you can launch a profitable specialty food business, with information on the hottest... Read more
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Your 5-Step Guide to Creating Quality Content -- Every Time
The idea of quality content has been around since 2011 when Google's Panda Update first hit and sites with bad content were sent to the basement of search engine results.
Since... Read more