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Hack PR for Your Startup With These 5 Tools

Apparently, you can hack anything these days. I just read an article that taught me 9 Hacks to Making a Sandwich Faster. (Don’t ask why I read it, it just sucked me in. Plus, who... Read more
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Informational Interviews: The Power of a Cup of Coffee

Networking. For the daring and outgoing, the thought may conjure visions of conference cocktail parties and evoke a sense of adventure or the possibility of an exciting... Read more
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A Basic Guide to Exporting

For American companies, exporting makes more sense now than ever before. Exporting has become a lot easier for companies of every size, including small and medium-sized businesses... Read more
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Before You Launch Your Kickstarter Campaign Do These 6 Things

You’ve identified the platform for your crowdfunding project and can’t wait to get your business, idea, products or services out there -- but not so fast. There’s a great benefit... Read more
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You Don't Create Your Company's Brand -- You Discover It

Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes out of every hour of television programming... Read more
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Why Small Business Is Personal -- Not Local

Have you heard the idea that your thoughts become the words you speak? Then those words become beliefs, then actions, habits, character and ultimately, your destiny? It's true.... Read more
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6 Core Principles of Star Brands

“Tell me your name and your favorite brand.” I ask my students this same question every year on the first day of my class in the Master’s in Branding program at the School of... Read more
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13 Habits of Exceptionally Likable People

Too many people succumb to the mistaken belief that being likable comes from natural, unteachable traits that belong only to a lucky few—the good looking, the fiercely social, and... Read more
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You Can't Win Alone: 5 Tips on Building a Stellar Team

Achieving success in business requires the support of mentors, cheerleaders, coaches and partners. Professionals may hit a few targets with a selfish “I’ve-got-this-myself”... Read more
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Starting A Family Business? Here's a slice of advice

Brothers Kelly and Keith Toppazzini are the owners of Canada-based Topper's Pizza, a pizza franchise their father, Ron, founded back in 1982. Over the last 33 years, their family... Read more
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Skip the Boring Business Plan. Focus on This Strategy Instead.

The concept of starting a business without a plan would send anyone running -- and for good reason. Every great business begins with a plan that outlines measurable goals and the... Read more
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4 Networking Essentials to Build Your Client Base

Networking used to mean gathering in a room for a little face time to exchange cards and chat over drinks or a meal. Today, networking is a lot easier. It's as simple as tapping... Read more

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