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Article

Why Small Business Is Personal -- Not Local

Have you heard the idea that your thoughts become the words you speak? Then those words become beliefs, then actions, habits, character and ultimately, your destiny? It's true.... Read more
Article

4 Networking Essentials to Build Your Client Base

Networking used to mean gathering in a room for a little face time to exchange cards and chat over drinks or a meal. Today, networking is a lot easier. It's as simple as tapping... Read more
Article

7 Damaging Myths Concerning Customer Engagement to Promptly Discard

Technology is transforming how modern entrepreneurs stay connected to their business, their team and their industry. In this series, learn more about the cutting edge tools and... Read more

Article

Show Customers Why They Should Trust You

In their book No B.S. Trust-Based Marketing , authors Dan S. Kennedy and Matt Zagula detail strategies to build and maintain trust in your business, and in turn attract both... Read more
Article

Dealing With Rejection: 5 Ways to Turn a No Into a Yes

Steve Strauss is a lawyer, author and speaker who specializes in small business and entrepreneurship. He also writes a weekly column for USA Today.   "Dear Mr. Strauss: Thank you... Read more
Article

The Obvious Marketing Money-Maker You're Missing

Debra Kaye is a brand and culture strategist and partner at Lucule, a New York-based innovation consulting firm. She is author of the book, RedThread Thinking The race is on to... Read more
Article

5 Ways to Know What Your Customers Want Before They Do

By Paul J.H. Schoemaker, founder and chairman of Decision Strategies Int. and Co-authored with Steve Krupp, CEO of Decision Strategies International, with helpful advice from... Read more
Article

7 Things Customers Want But Won't Tell You

By Mike Michalowicz, CEO of Provendus Group, and a former small business columnist for The Wall Street Journa   Did you know that your customers lie to you constantly? It’s not to... Read more
Article

How to Make a Personal Connection with Customers

By Lambeth Hochwald, www.entrepreneur.com It isn't always enough to create and promote an outstanding product or service. Often, your sales approach matters just as much as what... Read more
Article

Four Common Sense Goals for Your Retail Shop

By Richard L Gordon, author of the book "A Line Out The Door" Hopefully you've come to realize by now that there are two ways to produce more business: you either can bring in new... Read more

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