Marketing, Public Relations & Sales Resources

Recorded Webinar

Developing a Marketing Strategy for Your Startup Business

This webinar, presented by Deluxe, will give your Startup the tools you need to quickly, easily and effectively create your ideal marketing strategy. Read more

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Recorded Webinar

Gain More Positive Online Reviews…and Manage the Negative Ones

This hands-on session will cover the latest trends related to online reviews, how to generate 5 star reviews, know what to do with negative reviews and much more. Read more

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eGuide

Marketing Fundamentals: 8 Ways to Reach New Customers, Starting Today

Download this ebook which breaks down the marketing landscape into eight manageable steps. Learn why marketing is vital to your small business. Read more

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Article

Start Conversations Rather Than Give Sales Pitches

As I've explained previously, telephone cold-calling is dead, a victim of the smartphone and voice mail. While there are still companies that cold-call, the success rate has... Read more
Article

17 Cheap or Free Marketing Ideas

by Kathy Yakal, Buzz up! on Yahoo! In this economy, you need all the help you can get to ensure that your business is noticed amid all the noise. Marketing is the key, but which... Read more
Blog

9 Proven Sales Tips for Introverts

February 7, 2017
Article

How To Make Digital Marketing Excel For Your Startup

Too many entrepreneurs still believe that “if we build it, they will come.” With today’s overload of information from digital as well as conventional sources, even the best new... Read more
Article

Top 8 Marketing Trends That Will Define 2017

Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content. At its core, marketing is a form of... Read more
Article

5 Steps to Building a Personal Brand (and Why You Need One)

People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates... Read more
Article

Pricing Strategy: Appeal to the Heart, Then the Brain

One of the biggest mistakes many make in marketing (myself included) is looking at pricing as an analytical exercise.  Often pricing strategies are decided by creating a... Read more
Article

Five Ways to Maximize Your Word-of-Mouth Marketing

Finding a budget for marketing can be challenging and overwhelming, especially as a small business with limited funds. That's why, according to a study by Verizon and Small... Read more
Article

Why You Should Invest in Video Marketing to Grow Your Business

In the rapidly evolving landscape of marketing, businesses are constantly required to come up with improved ways to promote themselves and attract valuable leads. The rising... Read more
Article

The Best Social Media Marketing Tips for Your Specialty Food Business

In Start Your Own Specialty Food Business, the Staff of Entrepreneur Media Inc. explain how you can launch a profitable specialty food business, with information on the hottest... Read more
Article

Is Nonprofit Social Media A Waste of Time?

Do you find social media to be a big, fat time waster for your nonprofit? It may be tempting to read articles with provocative titles like Matt Collins’ recent post for The... Read more
Article

The Marketing Stack and How to Use It

Data is becoming an increasingly important part of marketing. When you consider the shift to a mostly digital marketing world, it just makes sense. Keeping track of what's working... Read more

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